Digital Marketing

PepsiCo’s Gatorade has been partnering with retailers in the northeast to run regionally targeted co-op ads on Skype promoting the brand's new organic line extension.

Lowe’s was recently linked to a Facebook coupon scam.

Meijer tied in to Procter & Gamble's April 30 brandSaver FSI event with a feature in its April 3/May 4 circular offering $5 off the purchase of $25 worth of household products or $20 worth of health & beauty brands.

As the retailer steps up its e-commerce game, marketers must do their part to help create a better overall shopping experience.