Pinterest announced on its blog two successful case studies of brands using “Cinematic Pins,” which are Promoted Pins that run on the mobile phone but reveal animated images as users scroll the page.
Procter & Gamble made quite a viral splash (well over 18 million views on YouTube) with a video tied to the Always brand and its #LikeAGirl effort that went after emojis and how they limit girls to the color pink and funny faces.