Digital Marketing

Petco marked Father's Day by asking consumers to share a picture depicting their dog and its human "dad" to vie for a $50 store gift card.

Colgate-Palmolive won itself a Shopper Marketing Effie Award for its "save water" campaign that urges consumers to turn off the faucet when brushing their teeth – among other ways – to conserve water.

PepsiCo's Frito-Lay launched a fun social sweepstakes in celebration of Cinco de Mayo, leaning on its Tostitos Cantina brand of chips.