Hall of Fame Profile: Mark Scott In the Black with 'Ops' Marketing Activision builds pre-order awareness through game footage and pre-launch retail events Supervalu, Pepsi, Google to Keynote at Summit Category Management Rides Along with Shopper Marketing Sara Lee's shopper marketing model incorporates an old-school practice Social Marketing Digital shopper marketing, or the 'Zero Moment of Truth' in Google's parlance, carries the social experience beyond brick-and-mortar stores into the virtual world. Marie Callender's Hoping to 'Whrrl' Across Social Media An Update on Mobile Retail Marketing Dreaming of a Digital Shopper Marketing Christmas Kraft Ties Mac & Cheese Line Together with Redesign Kmart Creates Its Own 'Christmas Story' First Previous 790 791 792 793 794 Next Last
