Digital Marketing

Mobile phone users take pictures of tags on packaging and P-O-P to enter sweepstakes that awards Super Bowl-related prizes

Meal programs need to have that sense of 'right now'

Digital/in-store marketing program puts a fresh face on familiar Hellmann's/Best Foods condiment

Website, displays explain fabric softener's features

Web program targets retail staff; mobile guide helps shoppers

Effective partnerships require an organizational commitment that often does not exist