ShopRite tied in to L'Oreal USA's Sept. 10 FSI event with a "tips from our beauty coach" feature in its Sept. 8/10 circular spotlighting the benefits of new L'Oreal Voluminous Lash Paradise mascara and promising Price Plus loyalty cardholders 30% off a L'Oreal SKU.
Babies "R" Us has launched a campaign called "Be Prepared-ish" that embraces the faults and challenges of new parents, while aiming that cheekiness at Millennial moms.
Procter & Gamble sent an email to its "P&G Everyday" community on Sept. 8 touting a "buy one, get one 50%" off deal on New Chapter vitamins and supplements at The Vitamin Shoppe.
