Clorox Co. promotes Hidden Valley Ranch, Clorox and Glad with back-to-school-themed display ads running throughout walmart.com that link to a themed brand showcase offering relevant content.
Ahold Delhaize's Food Lion united more than a dozen manufacturers including General Mills, Hershey Co., Kraft Heinz Co. and Clorox Co. for a "Grocery Giveaway" instant-win game.
Kellogg Co. sent a June 27 email to select members of its Kellogg's Family Rewards loyalty program dangling a free package of Ahold Delhaize’s Stop & Shop brand marshmallows with purchase of two qualifying Rice Krispies SKUs from July 1-7.