Dollar General tied in to Unilever's Nov. 6 FSI event with a Nov. 8 email blast offering $3 off the purchase of $10 worth of Dove or Unilever products.
Kroger leveraged the designation of Oct. 29 as "National Cat Day" to run a sweepstakes awarding 13 winners with a prize package from Mars Inc.'s Sheba valued at $99.