Hall of Fame Profile: Evan Anthony By Word of Mouth Brand ambassadors, blogs and social media sites are changing the way brands connect with shoppers Cottonelle Rolls with New Designs Toilet paper line leans on designer roll covers to spur purchase P&G Reinvigorates Ivory Brand Campaign and new packaging target moms with value/simplicity message Purex Offers Proof to Target Shopper: Mom Henkel brand debuts laundry UltraPacks using 'try it, you'll like it' sampling tactics Unilever Stages Events for Hispanic Market 'Disfruta' program promotes 15 brands through interactive events at West Coast chains Safeway Guns for Walgreens' Rx Outcasts Rose-Colored Glasses? Dollar General Makes Quite a 'Bracket' Black Box Wine Creates a Buzz Constellation Brands uses sampling and word of mouth to change perception of boxed wine First Previous 723 724 725 726 727 Next Last
