Digital Marketing

Our proprietary research allows you to dig into retail media from the shopper’s viewpoint.

Want to know what to expect at P2PI LIVE? Here’s the inside scoop …

Lander Otegui, marketing SVP at Proximo Spirits, explains the process of going virtual for Jose Cuervo and how it can translate to real-life purchases.

​​​​​​​A look at how ad spend is increasing and how inflation is turning retail on its head, impacting grocery purchasing behaviors.

Vibenomics' Paul Brenner discusses some of the notable findings in the Path to Purchase Institute’s “Shopper Engagement with Retail Media” research report.

Welly is expanding its lineup to include medicine and dietary supplements exclusively at Target.

​​​​​​​Clorox leverages QR code, AR to quiz the mass merchant’s shoppers on spring cleaning.

​​​​​​​The female- and Black-owned brand rolls out a new line exclusively at the specialty retailer.

Despite inflation hitting American consumers hard in 2022, recent research and earnings reports are indicating that back-to-school shopping generally remained resilient despite a softening economy.