Digital Marketing

Mondelez International’s Sour Patch Kids provided Circle K with an exclusive "strawberry watermelon" flavor for its Froster frozen beverages as the brand expanded its line of fruit-flavored candy.

House of Drunk will offer personalized skincare consultations and unique experiences to consumers on Oct. 15-16.

Maurice Contreras, CEO and founder of Volcanica Coffee, shares tips from years of online DTC sales experience, including Amazon Prime Day.

Pop music star Halsey partnered with Walmart to launch af94, an exclusive line of eye, lip, cheek and body products.

Instacart will leverage Advantage Unified Commerce to develop retail media solutions while giving AUC clients access to advanced testing of the delivery platform's ad formats and other benefits.

We talk to Hamutal (Tula) Schieber about what’s working and what challenges remain in the digital commerce space.

A snapshot of industry leaders from the P2PI member community: Coca-Cola Co. and Merrick Pet Care, Nestle Purina