Ahold Delhaize’s Stop & Shop and Giant Food tied in to Procter & Gamble’s Dec. 27 brandSaver FSI with a couple holiday-themed, quarter-page features in respective Dec. 25 chain circulars.
Dollar General tied in to Procter & Gamble’s Dec. 27 brandSaver FSI event with a home page carousel ad on dollargeneral.com dangling a digital coupon for $5 off the purchase of $20 worth of qualifying Gain scented SKUs via DG digital coupons.