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Digital Marketing

  • Mood Media Acquires Vibenomics

    The companies' combined assets will eventually create a turnkey solution for advertisers designed to simplify the ad-buying experience.
    mood media vibenomics
  • Member Report: Trends in the Alcoholic Beverage Industry

    Today's bev alc shoppers expect more from their drinking experiences, prioritizing higher-quality beverages even as they intend to moderate overall consumption in conjunction with falling confidence in the economy, according to a recent report. 
    snipp alcohol industry trends
  • Retail Radar: Stores Grow Metaverse Footprint

    Recent retail news includes two retailers' foray into the metaverse and NFT space, plus a discount grocer rolls out a limited-edition clothing line.
    Aldi Gear
  • Q&A: The Circular Evolution

    We recently caught up with Ben Flaccus, managing director, retail & CPG commerce, Undertone, to discuss the evolution of circulars and how many retailers still haven’t made the full transition to digital circulars.
    Ben Flaccus Undertone
  • Paramount Unveils DTC Website

    The Paramount Shop offers a range of licensed merchandise from the entertainment company's portfolio of brands, including BET, CBS, Nickelodeon and Showtime.
    paramount
  • Michaels Unveils Online Marketplace

    The specialty arts and crafts retailer has soft-launched a third-party online marketplace within Michaels.com to offer a more expansive, curated assortment of products and enhanced customer experience.
    michaels
  • Best Buy, Roku Build Advertising, Product Partnership

    The partners will combine advertising data from Best Buy with first-party data for targeting and closed-loop measurement from the TV streaming platform. The retailer is also the first to sell Roku’s new branded TVs.
    best buy
  • Alka-Seltzer Touts OTC at Amazon

    Bayer's Alka-Seltzer Plus is running a digital campaign plugging its line of over-the-counter items and helping Amazon shoppers distinguish between cold and flu symptoms.
    Alka-Seltzer Plus Brand Showcase
  • Fresh Thyme Doubles Down on QR Codes

    The retailer will leverage Merryfield's at-shelf Learn & Earn program, combining in-store consumer education with exclusive digital incentives.
    learn & earn
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