The Path to Purchase Institute is proud to reveal the top 25 commerce marketers pioneering retail media through our inaugural Retail Media Awards program.
Walmart received an exclusive launch window in March for Markwins Beauty Brands’ Sesame Street x Wet n Wild cosmetics collection before the line gradually rolled out to other major retailers.
A recent report from marketing technology company Skai dives into the challenges, methods, investments and cross-channel strategies for retail media advertising.
Wine brand is creating consumer experiences at retail that connect the digital and physical worlds, including running demos and etching dog gear in Kroger parking lots.
Unilever’s Axe is promoting the February launch of its premium Fine Fragrance Collection by partnering with rapper Lil Baby on a virtual experience and manga available exclusively to Walmart shoppers.
