Digital Marketing

Streamers can purchase products directly from Shopify merchant ads on their TV using the Roku remote.

From the retail media benefits and challenges to fostering collaboration, the IAB's newly released Retail Media Buyer’s Guide serves as a comprehensive guide for marketers navigating the new media landscape.

A new contract with Eagle Eye Solutions will help the supermarket enhance its loyalty program and scale the number of broadcast and targeted offers available.

The manufacturer is touting multiple sustainability initiatives through in-store and digital activity.

The "OreoCodes" campaign nabbed medals across multiple categories.