Digital Marketing

Jennifer Lopez's beauty brand teamed up with TalkShopLive in December to launch a shoppable video in partnership with Vogue's "Beauty Secrets" video series.

Chicory data explores how brands and grocery retailers are responding to the latest advertising trends, including the rise of retailer media networks and new media tactics.

Just before the new year, NYX launched a Roblox experience enabling users to explore the brand's spring 2023 collection in a “dream-like interactive space.”

The two-day event in June, run in partnership with The Tasting Alliance, will bring together consumers with emerging and award-winning brands.

Target has become the exclusive retail partner of Saltair, a direct-to-consumer refillable deodorant and body care brand founded by English model Iskra Lawrence.

Target recently teamed with British retailer Marks & Spencer to launch a collection of cookies, chocolates and other treats for the holiday season.

Unilever teamed with singer Mariah Carey this holiday season to create a limited-edition collection for its Walmart-exclusive Find Your Happy Place line.

Philips Norelco activated its status as official partner of nonprofit Movember Foundation for a national digital campaign with account-specific overlays at CVS and Walmart.

Kroger’s data analytics subsidiary outlines four trending developments that impacted the path to purchase in 2022, from awareness to activation to loyalty.

The festive Meta Lite Bar experience is Miller Lite and TerraZero Technology’s fourth activation in the metaverse this year.