Digital Marketing

The Path to Purchase Institute fielded a study of more than 1,200 U.K. shoppers to understand how retail media touches and is received by shoppers along the path to purchase.

At least 40% of shoppers plan to spend between $51 and $100 for the holiday, according to data from Breaktime Media.

The retailer will be the exclusive brick-and-mortar retailer (through the end of 2023) of new health monitoring devices/smart watches from French consumer electronics company Withings.

P2PI's latest proprietary research looks at shopper engagement with contextual commerce, experiences with online recipes and social media usage.

New in-app shopping experiences for Prime members on Instagram, Facebook and Snapchat allows them to purchase products directly on the platforms.

Walmart and Target tied in to the Sept. 29 theatrical release of Paramount Pictures' "Paw Patrol: The Mighty Movie" with exclusive toy releases.

Kroger's retail media arm now allows advertisers to activate its purchase-based audiences directly in their existing DSP seats through an exclusive partnership with The Trade Desk.

The Path to Purchase Institute honored the winners of our third annual awards program at a ceremony at P2PI Live & Expo in St. Louis. Check out a gallery from the event!

Insticator's acquisition of Australian multi-location marketing provider Balihoo has enabled the combined company to expand its CTV/BVOD, display and video advertising solutions in the region.

Procter & Gamble’s Gillette launched an Intimate shaving collection for men exclusively at U.K. retailer Boots in September.