Digital Marketing

The brand stages short but effective campaigns at various retailers.

The brand has partnered with Perfect Corp. to engage consumers on smartphones.

The full-funnel campaign includes videos and in-store signage.

The haircare brand in April debuted a massive billboard in New York’s Times Square to showcase a new product collection along with an AR experience.

The second part of our annual survey shines the spotlight on retail media, social media, e-commerce, in-store and more.

There is a type of consumer marketing that offers rich data and 100% attribution, writes Snipp Interactive's Tom Burgess.

INEO signed agreements with ad networks AdXcelerant and LoopTV and set up private marketplace deals with demand-side platforms The Trade Desk and Quotient.

Here’s a snapshot of industry leaders from the P2PI member community: Blue Chip and Select.

We provide a sampling of various brand and retailer activations from the past year that leverage nostalgia.

Estee Lauder’s Clinique began selling its products through the Amazon Premium Beauty program on March 27.