Why On-Pack Planning Is More Than a Design Choice AirBaton's Caleb Sheppard shares common packaging mistakes and how the best brands overcome them. E.l.f., SharkNinja, Steve Madden, Newell Prep Business Operations for AI-Focused Future CPG leaders, along with tech experts in the field, recently shared their take on AI at the recent Shoptalk event held in Las Vegas. How PepsiCo Is Scaling AI Personalization to Fuel Cross-Sells and Subscriptions at Gatorade Data insights at PepsiCo point to an increased expectation for brands to design products that meet consumers' unique interests and lifestyles.
