Floor Tiles Keep Advertising Messages In Step Coca-Cola Contour Bottle Merchandiser Takes Cue from Packaging Perrier Introduces Valvert Non-sparkling Water A-B Rolls Out Budweiser NASCAR Pool Table Lamp Pillsbury Takes Leap Merchandising Refrigerated Baked Goods After Flock to After Shock, Hard to Keep In Stock Impulse Designs Introduces Displays for Mass Market Art Williams-Bally-Midway Offers Cruisin' Videogame Headers Design Firm or Manufacturer? Keeping Control of Creative and Costs Many marketers like open-bid situations to ensure low cost and strong creative efforts, but they pay for it in the end Small, Select Group Speeds the Process Using a handful of vendors to supply all work keeps competition alive, cuts work, if right group is found P-O-P's Wave of the Future Some marketers are creating exclusive partnerships with vendors, but some are hesitant about commitment First Previous 692 693 694 695 696 Next Last
