Revolution Beauty in October launched a line of cosmetics inspired by DreamWorks Pictures’ "Shrek" movie series, with Walgreens as its exclusive brick-and-mortar retailer.
The brand activates its NFL sponsorship ahead of the playoffs through an interactive tournament that brings football-themed, native gameplay to Fortnite Creative.
Just before the new year, NYX launched a Roblox experience enabling users to explore the brand's spring 2023 collection in a “dream-like interactive space.”
Target has become the exclusive retail partner of Saltair, a direct-to-consumer refillable deodorant and body care brand founded by English model Iskra Lawrence.
Target is teaming with Nestle this holiday season for a digital campaign matching homemade treats from the manufacturer with crafts from private label Mondo Llama.
