Coupons/ Rebates/ Pricing

Mondelez International’s Sour Patch Kids provided Circle K with an exclusive "strawberry watermelon" flavor for its Froster frozen beverages as the brand expanded its line of fruit-flavored candy.

Maurice Contreras, CEO and founder of Volcanica Coffee, shares tips from years of online DTC sales experience, including Amazon Prime Day.

Our proprietary research allows you to dig into retail media from the shopper’s viewpoint.

Lander Otegui, marketing SVP at Proximo Spirits, explains the process of going virtual for Jose Cuervo and how it can translate to real-life purchases.

Company enables marketers to holistically measure the impact of promotions with media such as DOOH, sponsored search, and onsite and offsite display advertising.

Beverage brand is kicking off the start of football season by giving Meijer an account-specific sweepstakes.

Among its plans, the retailer will start its price match guarantee earlier and run the promotion longer than usual.

Convenience store chain encouraged shoppers to cool off with a Slurpee, Big Gulp and more.

Path to Purchase Institute members have exclusive access to review the full findings from proprietary research that looks at how retail media touches and is received by shoppers along the path to purchase.

Nutrabolt’s C4 is running a promotion at East Coast convenience store chain Wawa that dangles a free can of the brand's energy drink with the purchase of a classic hoagie sandwich.