Corporate Governance

Yup, They Really Are Alive!

Kellogg Co.'s single-serve division is preparing to hit the market with a wide assortment of P-O-P options for c-stores, mass merchants and drugstores, utilizing unused retail space to maximize sales.

Marketers and producers should stop thinking like "print shops" and realize that P-O-P is becoming a primary communication medium.

With products constantly being introduced, marketing executives at Skechers look to communicate the latest trends through P-O-P.

Manufacturer and retailer opinions on slotting fees in the supermarket industry are gauged in a new study conducted by the Marketing Science Institute.