Winn-Dixie Zooms in on Hispanic Market Buying Custom P-O-P: Strategies for Success A supplement to P-O-P Times and P-O-P Design sponsored by Eastman Chemical Company Vendor Capabilities Checklist Open Bidding: Due Diligence or Just Beating Up Vendors? When industry traditions like the 'cattle call' and creative 'shoot-out' are crossed with RFPs and reverse auctions, sparks begin to fly. Reversing Course On Reverse Auctions How Producers Should Handle RFPs How Clients Should Handle RFPs Ramping Up For Sustainability Partnerships: The Numbers Point to Strategic Relationships Exclusive commitments between CPG clients and P-O-P producers can work exceptionally well, as long as the partners agree to 'trust, but verify.' Material Matters: 'Need to Know' Basics A CPG brand or agency executive does not have to master a lot of technical data, but a basic grounding in reality can help keep expectations within reason. Future Games: Strategies for Success Who will be the driving force behind the P-O-P displays of tomorrow: Beijing's shoppers? Europe's retailers? Your accountants? EAC Meets in New York First Previous 522 523 524 525 526 Next Last
