Co-Marketing

The manufacturer partnered with the Midwest retailer for a summer cause campaign supporting Smile Train, a nonprofit that provides free surgery for children to correct cleft lips and palates.

Coca-Cola Co.’s BodyArmor kicked off football season by giving East Coast convenience chain Wawa an exclusive “Ultimate Tailgate” sweepstakes.

Hayden Products’ Walmart-exclusive cosmetics brand Hard Candy launched a limited-edition makeup collection based on the “Wednesday” Netflix series at Walmart ahead of Halloween.

Schick leveraged September's designation as Hispanic Heritage Month to launch an exclusive razor at Target designed by Afro-Latina visual artist and author Reyna Noriega.

Leaders from Uber’s Drizly and VMLY&R Commerce will share how the on-demand alcohol delivery platform is thinking about shoppers being “in market” versus “in basket" — and how it's collaborating creatively with brands.

The sausage brand leveraged social, in-store and retail media to reach shoppers.

Here’s a snapshot of industry leaders from the P2PI member community: Eagle Family Foods and Channel Agency.

The exclusive line celebrates the 30th anniversary of the Universal Pictures movie this summer.

"Crayola x Kohl's" will officially roll out Oct. 2 and include apparel, accessories, gifts, impulse buys and home decor inspired by the brand’s iconic crayon colors.