Circular Features

Kroger's Harris Teeter tied in to Procter & Gamble's Aug. 26 brandSaver FSI event with a feature in its Aug. 29 circular touting the price available to VIC loyalty cardholders using coupons from the insert for brands including Cascade, Crest, Old Spice and ZzzQuil.

Rite Aid tied in to Procter & Gamble’s Aug. 26 brandSaver drop with an email blast, a home page leaderboard ad on riteaid.com and features in its concurrent circular promising wellness+ cardholders $10 in BonusCash.

CVS/pharmacy tied in to Procter & Gamble’s Aug. 26 brandSaver drop throughout its concurrent circular with multiple features offering ExtraCare loyalty cardholders various deals and incentives.

Ahold Delhaize's Food Lion activated its Food Lion Feeds cause platform by pledging to donate 10 cents to Feeding America every time a shopper scans their MVP loyalty card at an in-store MVP Savings Center kiosk from July 18 to Aug. 21.

Southeastern Grocers tied in to Procter & Gamble's Aug. 26 brandSaver FSI event with features in Aug. 29 chain circulars offering loyalty cardholders who purchase two bottles of Gain laundry detergent free SKUs of the brand's fabric softener sheets and liquid fabric softener along with a bottle of private label Essentials bleach as part of the retailer's "What a Deal" program.

Target indirectly tied in to Procter & Gamble's Aug. 26 brandSaver drop with a "Priced Right Daily" feature in its concurrent circular promising a $10 store gift card with the purchase of three household items from brands including Tide, Gain, Bounce, Downy, Charmin, Bounty, Unilever's Seventh Generation and Kimberly-Clark's Cottonelle and Scott.

Ahold Delhaize's Food Lion tied in to Procter & Gamble's Aug. 26 brandSaver FSI event with a feature in its Aug. 29 circular spotlighting coupons available to loyalty cardholders on Always, Tampax, Pampers, Cascade and Dawn via in-store MVP Savings Center kiosks.