Circular Features

Rite Aid tied in to Procter & Gamble’s Aug. 26 brandSaver drop with an email blast, a home page leaderboard ad on riteaid.com and features in its concurrent circular promising wellness+ cardholders $10 in BonusCash.

Ahold Delhaize's Food Lion tied in to Procter & Gamble's Aug. 26 brandSaver FSI event with a feature in its Aug. 29 circular spotlighting coupons available to loyalty cardholders on Always, Tampax, Pampers, Cascade and Dawn via in-store MVP Savings Center kiosks.

Procter & Gamble has pledged to donate $1 (up to $45,000) to ShopRite's "Partners in Caring" hunger-fighting program for every time the retailer's Aug. 13 Twitter update promoting the effort is reposted.

CVS/pharmacy tied in to Procter & Gamble’s Aug. 26 brandSaver drop throughout its concurrent circular with multiple features offering ExtraCare loyalty cardholders various deals and incentives.

Ahold Delhaize's Food Lion activated its Food Lion Feeds cause platform by pledging to donate 10 cents to Feeding America every time a shopper scans their MVP loyalty card at an in-store MVP Savings Center kiosk from July 18 to Aug. 21.

Southeastern Grocers tied in to Procter & Gamble's Aug. 26 brandSaver FSI event with features in Aug. 29 chain circulars offering loyalty cardholders who purchase two bottles of Gain laundry detergent free SKUs of the brand's fabric softener sheets and liquid fabric softener along with a bottle of private label Essentials bleach as part of the retailer's "What a Deal" program.

Target indirectly tied in to Procter & Gamble's Aug. 26 brandSaver drop with a "Priced Right Daily" feature in its concurrent circular promising a $10 store gift card with the purchase of three household items from brands including Tide, Gain, Bounce, Downy, Charmin, Bounty, Unilever's Seventh Generation and Kimberly-Clark's Cottonelle and Scott.

Meijer tied in to Procter & Gamble's Aug. 26 brandSaver FSI event with a feature in its concurrent circular offering $5 off a future receipt with the purchase of $20 worth of health and beauty brands or $25 worth of household products.