Target and Procter & Gamble joined to run a co-op FSI on Jan. 6 promising a $15 store gift card with purchase of $50 worth of household essentials from brands including Tide, Downy and Charmin.
Publix recently gave newly launched items from brands such as Olay, Pedialyte and private label GreenWise prime secondary merchandising space in stores via a permanent four-way display near checkout.
Albertsons Cos. chains partnered with Procter & Gamble to offer loyalty cardholders a “Tidy New Year” offer of $5 or $10 in savings with purchase of $25 or $40, respectively, worth of participating products.
Meijer tied in to Procter & Gamble's January brandSaver FSI event with features in its concurrent circular offering $5 off a future receipt with the purchase of $25 worth of household products or $20 worth of health and beauty product.
Ahold Delhaize’s Stop & Shop and Giant-Landover chains tied in to Procter & Gamble's January brandSaver FSI event with a nearly full-page feature in their Jan. 4 circulars offering loyalty cardholders $10 in savings with purchase of $30 worth of participating Gain products.
