Ahold Delhaize’s Stop & Shop and Giant Food tied in to Procter & Gamble’s Feb. 28 brandSaver FSI event with a feature in respective Feb. 26 chain circulars promising loyalty members $5 off the single purchase of $20 worth of select hair care products.
Ahold Delhaize’s Food Lion tied in to Procter & Gamble’s Feb. 28 brandSaver FSI event with a feature in its March 3 circular plugging MVP digital coupons.
Southeastern Grocers’ Winn-Dixie and Harveys Supermarket tied in to Unilever’s Feb. 14 FSI event with a couple of branded features in their Feb. 16 in-store flyer, also available digitally.
ShopRite tied in to Unilever’s Feb. 14 FSI event with multiple bursts within its Feb. 12/14 circular directing shoppers to the FSI event for coupons for brands including Dove and Tresemme.
Publix tied in to Unilever’s Feb. 14 FSI event with a branded feature in its Feb. 13 Extra Savings circular spotlighting Axe’s new Dual Action formula using “bust odor, smell irresistible” messaging.
