Cause Marketing/ Community Programs

General Mills' Yoplait promoted its "Lids to Feed America" cause program by running a home page carousel ad on walmart.com.

Walgreens in January designated Vitamin Angels as the current charity to which members of its myWalgreens loyalty program could donate their rewards.

Amazon and Procter & Gamble have teamed up for a cause program benefitting Seattle, WA-based charity Food Lifeline.