Cause Marketing/ Community Programs

From Store Brands, May 3:

Petco staged its first shoppable livestream on April 29, a pet fashion show and dog adoption drive via Facebook Shops dubbed “Facebook Live: The Perfect Fit."

Lured by stronger consumer engagement and the data it brings, CPGs increasingly focus on DTC sales – and retailers on DTC brands

Sam’s Club tied in to Procter & Gamble’s April 25 brandSaver FSI event by emphasizing its month-long bulk-purchase incentive program while also touting the manufacturer’s P&G Good Everyday cause-focused rewards program.