Cause Marketing/ Community Programs | Path to Purchase Institute

Petco 'Perfect Fit' Facebook Livestream

Petco staged its first shoppable livestream on April 29, a pet fashion show and dog adoption drive via Facebook Shops dubbed “Facebook Live: The Perfect Fit."

Walmart 'Standing Together' Carousel Ad

Walgreens Neutrogena 'Melanoma' Feature

Direct-to-Consumer: A Viable Option

Lured by stronger consumer engagement and the data it brings, CPGs increasingly focus on DTC sales – and retailers on DTC brands

People to Watch 2021: Michael Fulton

Walgreens May 2021 Coupon Book Cover

Walgreens 'Eco-Friendly' Coupon Book Feature

General Mills 'Scan For Your School' Floorstand

Walgreens P&G Register Rewards Features

Walgreens and Procter & Gamble used two features in the drug chain’s April 25 circular to communicate a Register Rewards offer that ties in to the manufacturer’s May brandSaver FSI event.

Sam's Club P&G 'Buy $60' Program

Sam’s Club tied in to Procter & Gamble’s April 25 brandSaver FSI event by emphasizing its month-long bulk-purchase incentive program while also touting the manufacturer’s P&G Good Everyday cause-focused rewards program.