Cause Marketing/ Community Programs

Unilever has teamed up with Albertsons Companies banners in Northern and Southern California for a cause effort supporting the state’s Boys & Girls Clubs of America.

Sam’s Club tied in to Procter & Gamble’s May 30 brandSaver FSI event with digital activity dangling more than $35 worth of new Instant Savings on P&G brands (valid through June 13), while also touting the manufacturer’s P&G Good Everyday cause-focused rewards program

Southeastern Grocers’ Winn-Dixie, Harveys supermarket and Fresco y Mas is supporting Procter & Gamble’s “Can’t Cancel Pride” COVID-19 relief benefit concert with iHeartRadio for the LGBTQ+ community, indirectly tying in to the manufacturer’s May 30 brandSaver FSI.