Brands Get Creative With Pop-Ups Five activations show how brands are reimagining pop-ups as cultural events that drive connection, conversation and conversion. How Ulta Celebrated Pride Month A look back on how the retailer elevated brands in June that support LGBTQ+ causes. How Blue Buffalo, Walmart Partnered for Charity, National Pet Month General Mills' pet brand partnered with the mass merchant to raise money from April 1 to May 25 for Best Friends Animal Society. P-O-P Spotlight: Mondelez, PepsiCo, L’Oreal & Others Turn Heads In-Store Limited-edition collaborations, Pride Month and TikTok trends lit up the aisles in June. Neutrogena Offers 'Reboot' at Walmart Kenvue Brands’ Neutrogena encouraged Walmart shoppers to “reboot your routine” with a New Year’s resolution-themed bulk purchase incentive. E.l.f. Uses Viral Sailor in Roblox Game Targeting Young Creators Inspired by TikTok sensation Sailing with Phoenix, the activation invites developers to build original games tied to boldness and adventure. Brands Helped Kroger 'Score Big' During March Madness Kroger united nearly 20 brands for a sweepstakes and cause campaign that informally tied in to March Madness. PetSmart Gives Its Loyalty Cardholders Extra Treats The retailer made March "Treats Rewards Members Month" to provide extra value to its loyalty cardholders. P-O-P Spotlight: Brands Promote Sweepstakes We showcase a sampling of displays and signage that leverage sweepstakes as part of the in-store activation. Chillhouse Brings Exclusive to Target The New York spa and direct-to-consumer press-on nail brand is enjoying the spotlight at Target, where it rolled out an exclusive color in January. First Previous 1 2 3 4 5 Next Last
