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The solution offers self-serve tools designed to drive growth across the marketplace.

The new measurement tool analyzes 52 weeks of campaign-driven buyer behavior to quantify long-term impact, focusing on new, repeat, lapsed and loyal customers.

Brands on the Dollar General Media Network will be able to plan, execute and measure full campaigns through a partnership with Kevel and The Trade Desk.

The retailer's connected TV solution rolls out a curated marketplace, expanded partnerships with tech companies.

Keurig Dr Pepper is the launch partner for the retailer media network partnership.

Here's why marketers are placing more emphasis on cross-channel storytelling, according to Big Happy's Gabby Stoller.

By capitalizing on high-intent cultural peaks and co-authoring content with trusted creators on YouTube, Unilever is shifting from chasing reach to building sustained brand desire.

The retailer media network expands collaboration with Reddit and Pinterest while introducing new on-site advertising tools and a certification program.

Partnership with Qsic will bring localized, real-time messaging to 6,000 stores.