Ad Automation / Optimization

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The solution offers self-serve tools designed to drive growth across the marketplace.

Nearly half of the consumer product executives surveyed say influencing algorithmic recommendations will be critical within five years, but only 21% feel prepared to deliver.

The new measurement tool analyzes 52 weeks of campaign-driven buyer behavior to quantify long-term impact, focusing on new, repeat, lapsed and loyal customers.

A Nivea campaign at Walmart shows the power of strong demand-side platforms, writes Infillion's Liz Weinsten.

Freeosk's Dilini Fernando explains how experiential platforms can create demand and value for shoppers.

With the convergence of media, commerce and entertainment, TV is becoming an immersive storefront, a Circana study shows.

The retailer's connected TV solution rolls out a curated marketplace, expanded partnerships with tech companies.

Here's how an API feed will create greater connectivity for the retailer between business and key media partners.

The latest updates center on extending MAP deeper into physical environments, including in-club audio ads, fuel pump screen ads and an expanded slate of “Omni Experiences.”