Ad Automation / Optimization

From widespread apathy toward AI shopping assistants to sharp generational divides in ad receptivity, P2PI’s latest Canadian shopper study is packed with high-impact findings. Download the full report.

The integration lets brands leverage Criteo's digital advertising platform as part of OpenAI’s ad pilot.

Industry leaders discussed the state of shoppers and how to partner for success. Explore key themes and highlights from the event.

The convenience chain is growing its retailer media network in partnership with My InStore Radio.

The manufacturer will overhaul its operations through a five-year partnership with Google Cloud.

The launch builds on the retailer's other AI efforts.

The upscale grocer leveraged targeted digital media to drive awareness for its new small-format location.

Goodway Group's Daniel Cinquegrano shares how marketers can connect AI investment to real business and shopper outcomes.

Recommendation feature boosts AI shopping relevancy by up to 60%, Criteo says.

Target, BJ's Wholesale Club, Amazon and others revealed plans to expand store footprints and build up in-store experiences last month.

As AI reshapes how shoppers discover and choose products, brands, platforms and retailers are racing to turn signals, conversations, and intent into measurable growth.

The program currently offers two courses tailored to the Canadian market.