Account-Specific

The retailer will leverage wellness as a year-round engagement driver, pairing expanded assortments with in-store events and personalized discovery tools.

The format weaves brand storytelling into the ride itself, aligning in-app media with where riders are headed.

DTC brand Everyday Dose brought its coffee exclusively to more than 1,500 Target stores in August as the mass merchant continues to grow its functional beverage category.

Mattel partnered with Walmart on the Hot Wheels Legends Tour, which has become the world’s largest traveling car show, for the eighth straight year.

Mark your calendar for Path to Purchase Institute awards programs for 2026.

7-Eleven built buzz for its annual micro-holiday by partnering with Coca-Cola Co.’s Powerade and Ferrero Group’s Nerds to launch a pair of new Slurpee flavors.

WK Kellogg Co. activated its National Football League sponsorship by running a campaign at Meijer benefiting Detroit middle schools — a tactic that fits in well with the Midwestern retailer’s focus on building close community connections.

The program integrates brand partners directly into Amazon’s seasonal campaigns, including 3D OOH, live, experiential and retail media.

Four campaigns won OmniShopper Awards in four "Digital" categories.

Three campaigns won OmniShopper Awards in the "Integrated Path to Purchase Activation" category.