Account-Specific

Restrictive buydown agreements are creating more tension in a category already limited to marketing its products on one battleground -- the retail environment

Armed with data and a desire for a uniform look, retailers are exercising stricter control in the aisles.

Sporting goods marketers must distill complex product benefits down to short, effective P-O-P messages for merchandising programs.

Operators are demanding that product marketers supply signage that better conforms to their design image and adds to the uniform look of the store.