Meijer tied in to Unilever’s Oct. 18 FSI event with a feature in its concurrent digital circular promising shoppers a free Hellmann's drizzle sauce with purchase of two 20- to 30-ounce mayonnaise SKUs from the brand.
Ahold Delhaize’s Food Lion tied in to Unilever’s Oct. 18 FSI event with a “Mix & Match” offer of “buy three, save $3” for MVP loyalty cardholders who purchase three participating Dove or Dove Men+Care items.