Colorado State Lottery Hits the Road with Chevrolet Verizon Teams with 7-Eleven P&G's Moments of Truth Excerpts from A.G. Lafley's letter to shareholders, August 2002 Another Round From Miller Miller, Allied Domecq partner for malternative launches New Balance Looks to Make Its Hoop Dreams Come True $50 million marketing budget helps company promote new shoe line A HIT with Kids HIT Entertainment gets maximum value for its display dollar by sticking to efficient designs that keep the retailer's needs in focus. Heineken Keeps the Party Going With P-O-P Reebok Hits Music Stores With Shoe Display Dr Pepper Joins the Cola Color War Amurol Introduces Dragon Fire Gum Instant P-O-P from Dexter Shoe Dexter shoe displays pop open in seconds Pushing Private Labels and Retailer Brands Retailers spearhead P-O-P programs to promote their own brand image or drive sales of private label products. First Previous 444 445 446 447 448 Next Last