A Q&A Guide to Successful Job Searching Wal-Mart Springs into Events Brands provide special "retailtainment" activity Brown-Forman Ties Tequila and Vodka to Romance P-O-P Helps Launch Bang & Olufsen's $20,000 TV On-Premise Report: Let's Get This Party Started Traditional promotional tools combined with event marketing drive wine, spirits and beer sales on-premise Palm Uses Packaging, P-O-P to Differentiate PDAs Marketing's 'Moment of Truth' Channel Report: Dollars Make Sense As the dollar store channel grows, so do the opportunities for brand marketers to work with retailers on effective merchandising programs--if they don't mind selling their product on the cheap. FTC Guidelines on Promotional Allowances Displays Create Magical Setting for 'Harry Potter' DVD, VHS Release Acushnet Thinks Big for New Titleist Display Aussie Convoy Promotes Alice White Wines at Retail First Previous 440 441 442 443 444 Next Last