Account-Specific

DTC personal care brand Athena Club launched a set of limited-edition razors exclusively at Target in November through a licensing deal with Warner Bros.’ “Barbie.”

Clorox Co. provided Target with a pair of exclusive, limited-edition holiday packages of Clorox disinfecting wipes.

Procter & Gamble’s Gillette Labs teamed up with gaming hardware manufacturer Razer to launch a limited-edition razor exclusively at Target in November.

Hermes, Dior and Dermalogica are among the brands to offer in-store experiences and services at Rennai, a retail store opening in August at a mixed-use development in Montreal.

Seasonal scents from Unilever’s Beloved by Love Beauty and Planet line are receiving the spotlight on a secondary display in stores.

Swiss beauty brand Weleda released a pair of face care lines exclusively through Amazon in the fall.

Tonies, a Germany-based screen-free audio entertainment system, came to Walmart stores in October with a series of exclusive bundles.

Unilever’s Dove launched its first ever holiday product line exclusively at Walmart in November.

Albea’s Innovative Beauty Group brand incubator launched a blue-light blocking cosmetics line exclusively at Walmart in August.

Three campaigns won OmniShopper Awards in the "Integrated Path to Purchase Activation" category.