Account-Specific

Procter & Gamble activated its National Football League sponsorship at Meijer alongside a bulk-purchase incentive.

The U.K. retailer introduced LS Eleven Media Services, formerly known as Asda Media Partnerships, to key suppliers after appointing SMG as its new retail media partner in January.

Coca-Cola Co. is promoting the release of a series of limited-edition packages depicting Marvel characters with a bulk-purchase incentive at Kroger.

WHP Global has signed a long-term license agreement to open 30 new branded experiences inside WHSmith stores this summer.

Britvic wrapped the front of a London Morrisons store in March in a first-of-its-kind campaign to promote Pepsi’s new look.

Hain Celestial Group launched its line of Garden Veggie Flavor Burst tortilla chips in February with an omnichannel campaign that included in-store displays and an exclusive package at Walmart.

The Shop, a line of men’s grooming products inspired by the YouTube and HBO interview show of the same name, launched exclusively at Walmart on April 1.

MCoBeauty and Kroger promoted the launch on TikTok, Facebook and Instagram, enlisting beauty influencers.

Mondelez International’s Oreo opened preorders for its limited-edition Space Dunk cookies exclusively at Walmart in January.

The CBD pet treat brand ran a sampling program ahead of Halloween to gather consumer insights and user-generated content.