Author Profile

Forever curious about the evolution of retail, shopper insights and innovation, Patrycja Malinowska has been tracking the commerce marketing industry for 15 years. A seasoned journalist, discerning editor, and expert content leader, today Patrycja leads the Path to Purchase Institute’s overall member strategy and content as Director of Retail. Additionally, Patrycja heads the Beverage Alcohol Commerce Initiative share group, curating intelligence, analysis and thought leadership across all aspects of the BevAlc path to purchase. Patrycja has a bachelor’s degree in English and Communication from Loyola University Chicago.