Patrycja Malinowska

Director of Retail

Author Profile

Forever curious about the evolution of retail, shopper insights and innovation, Patrycja Malinowska has been tracking the commerce marketing industry for 15 years. A seasoned journalist, discerning editor, and expert content leader, today Patrycja leads the Path to Purchase Institute’s overall member strategy and content as Director of Retail. Additionally, Patrycja heads the Beverage Alcohol Commerce Initiative share group, curating intelligence, analysis and thought leadership across all aspects of the BevAlc path to purchase. Patrycja has a bachelor’s degree in English and Communication from Loyola University Chicago.

ARTICLES BY THIS AUTHOR

9/18/2024
The Retailer Receptivity Guide
The 2024 “Retailer Receptivity Guide” reveals how 54 in-store marketing tactics are received (or not) by 15 major U.S. chains.

Patrycja Malinowska
2/11/2024
P2PI Research: The Continuing Evolution of the BevAlc Shopper Journey
The Path to Purchase Institute's latest proprietary consumer research examines how the BevAlc shopper journey has evolved post pandemic for the second consecutive year in 2023.

Patrycja Malinowska
6/15/2023
P2PI Research: The Evolution of the BevAlc Shopper Journey
The Path to Purchase Institute's latest proprietary research looks at how the BevAlc shopper journey has evolved post pandemic.

Patrycja Malinowska
6/4/2023
P2PI Research: The Future of In-Store Retail
The Path to Purchase Institute fielded proprietary research examining the future of in-store retail that was initially available exclusively to members of the Commerce Executive Network.

Patrycja Malinowska
12/21/2022
Philips Norelco Takes on Movember
Philips Norelco activated its status as official partner of nonprofit Movember Foundation for a national digital campaign with account-specific overlays at CVS and Walmart.

Patrycja Malinowska
10/26/2022
SM2 Commission Releases Updated Industry Playbook
The Commission to Standardize the Measurement of Shopper Marketing (SM2) has released an updated version of its Industry Playbook that incorporates the results from three modeling pilots, providing further guidance around measuring effectiveness, including standards, benchmarks and best practices.

Patrycja Malinowska
1/28/2021
Walmart Evolves Its Ad-Sales Business
Walmart is rebranding its media arm as Walmart Connect and expanding its scope with the launch of a programmatic buying platform in partnership with technology company The Trade Desk.

Patrycja Malinowska