Patrycja Malinowska

Director of Retail

Author Profile

Forever curious about the evolution of retail, shopper insights and innovation, Patrycja Malinowska has been tracking the commerce marketing industry for 15 years. A seasoned journalist, discerning editor, and expert content leader, today Patrycja leads the Path to Purchase Institute’s overall member strategy and content as Director of Retail. Additionally, Patrycja heads the Beverage Alcohol Commerce Initiative share group, curating intelligence, analysis and thought leadership across all aspects of the BevAlc path to purchase. Patrycja has a bachelor’s degree in English and Communication from Loyola University Chicago.

ARTICLES BY THIS AUTHOR

2/4/2025
P2PI Research: The BevAlc Shopper Journey Evolution
The Path to Purchase Institute's latest proprietary consumer research examined how the BevAlc shopper journey evolved for the third consecutive year in 2024.

Patrycja Malinowska
2/3/2025
Q&A: Toronto-Based Salt XC
Meet Toronto-based Salt XC, one of the Path to Purchase Institute's Canadian member companies.

Patrycja Malinowska
2/2/2025
Commerce in Canada: Trends to Watch and In-Store Inspiration
P2PI's roundup looks at the previous quarter's standout in-store activations and top news stories relevant to the Canadian commerce marketing community, along with proprietary shopper research factoids and an introduction to a Canadian member company.

Patrycja Malinowska
1/6/2025
Inside the Mind of the BevAlc Merchant
P2PI, in collaboration with Aperture, interviewed retailer merchandisers and buyers in the BevAlc category to learn what they value most from their suppliers and glean the secrets to getting a "yes."

Patrycja Malinowska
9/18/2024
The Retailer Receptivity Guide
The 2024 “Retailer Receptivity Guide” reveals how 54 in-store marketing tactics are received (or not) by 15 major U.S. chains.

Patrycja Malinowska
6/14/2024
P2PI Resources: Retailer Media Campaign Worksheets
The Path to Purchase Institute's retailer media campaign brief and retailer media campaign scorecard worksheets serve as an aid for marketers developing retailer media campaigns.

Patrycja Malinowska
2/11/2024
P2PI Research: The Continuing Evolution of the BevAlc Shopper Journey
The Path to Purchase Institute's latest proprietary consumer research examines how the BevAlc shopper journey has evolved post pandemic for the second consecutive year in 2023.

Patrycja Malinowska
6/15/2023
P2PI Research: The Evolution of the BevAlc Shopper Journey
The Path to Purchase Institute's latest proprietary research looks at how the BevAlc shopper journey has evolved post pandemic.

Patrycja Malinowska
6/4/2023
P2PI Research: The Future of In-Store Retail
The Path to Purchase Institute fielded proprietary research examining the future of in-store retail that was initially available exclusively to members of the Commerce Executive Network.

Patrycja Malinowska
12/21/2022
Philips Norelco Takes on Movember
Philips Norelco activated its status as official partner of nonprofit Movember Foundation for a national digital campaign with account-specific overlays at CVS and Walmart.

Patrycja Malinowska