ARTICLES BY THIS AUTHOR
- 9/14/1998
Does Your P-O-P Answer These Questions?
- 9/14/1998
Kraft Adds Levels To Category Management
- 9/14/1998
Kodak Simplifies Options For Success
- 9/14/1998
Niche Retailers Fight to be Heard
Smaller retailers want their P-O-P concerns met, too, but their options are limited unless special needs offer a payback. - 9/14/1998
Chains Take the Lead In Driving P-O-P Decisions
As retail markets consolidate, marketers strive to develop partnerships with key accounts -- but is there room for a senior partner in the mix? - 8/31/1998
Oddz-On Offers Yo-Yo Displays
- 8/31/1998
P-O-P Sweepstakes Hit Cyberspace