ARTICLES BY THIS AUTHOR
- 9/15/1998
Niche Retailers Fight to be Heard
Smaller retailers want their P-O-P concerns met, too, but their options are limited unless special needs offer a payback. - 9/15/1998
ECR Study Makes P-O-P Suggestions
- 9/15/1998
Improving The Odds at Hardware Stores
- 9/15/1998
Mass Merchants Speak Out on P-O-P
- 9/15/1998
Category Management: The Ultimate Relationship?
Taking over a category is a dream come true for marketers. But with great power comes greater responsibilities, too. - 9/15/1998
Lowe's Unifies Designs
- 9/15/1998
What to Ask Retailers about Displays
- 9/15/1998
Does Your P-O-P Answer These Questions?