ARTICLES BY THIS AUTHOR

• 9/14/1998

  What Not to Do

  What do retailers want? Here are key mistakes marketers continually make.
• 9/14/1998

  Retail Relations Aid Imperial's New P-O-P

• 9/14/1998

  Distributor Aids Kmart P-O-P Process

• 9/14/1998

  ECR Study Makes P-O-P Suggestions

• 9/14/1998

  Improving The Odds at Hardware Stores

• 9/14/1998

  Demand Chain Puts Consumers In The Driver's Seat

• 8/31/1998

  Estee Lauder Launches Flirt With Bottle Replica

• 8/31/1998

  Amurol Displays Alert Consumers to New Gum

• 8/31/1998

  Nabisco Aisle Architecture Program to Increase Traffic

  Nabisco's Cookie and Cracker Section Gets a Facelift
• 8/31/1998

  Kryptonite Offers Four Merchandisers