ARTICLES BY THIS AUTHOR
- 9/15/1998
Mass Merchants Speak Out on P-O-P
- 9/15/1998
Category Management: The Ultimate Relationship?
Taking over a category is a dream come true for marketers. But with great power comes greater responsibilities, too. - 9/15/1998
Lowe's Unifies Designs
- 9/15/1998
What to Ask Retailers about Displays