ARTICLES BY THIS AUTHOR
- 9/14/1998
Retail Pressures Bring Closer Relationships
The squeeze on margins and space has marketers and retailers working more closely than ever before -- but it creates friction as well. - 9/14/1998
Category Management: The Ultimate Relationship?
Taking over a category is a dream come true for marketers. But with great power comes greater responsibilities, too. - 9/14/1998
Lowe's Unifies Designs
- 9/14/1998
What to Ask Retailers about Displays
- 9/14/1998
Does Your P-O-P Answer These Questions?
- 9/14/1998
Kraft Adds Levels To Category Management
- 9/14/1998
Kodak Simplifies Options For Success
- 9/14/1998
Niche Retailers Fight to be Heard
Smaller retailers want their P-O-P concerns met, too, but their options are limited unless special needs offer a payback.