ARTICLES BY THIS AUTHOR

• 9/14/1998

  Third-Party Merchandising Services Offer Key Advantage

• 9/14/1998

  Husqvarna Focuses On Ease of Use

• 9/14/1998

  Ace's Discovery Process Pays Off

• 9/14/1998

  Can We Talk?

  Today, more people are getting involved in P-O-P decisions. Who's pivotal, and what happens when retail departments clash?
• 9/14/1998

  What Not to Do

  What do retailers want? Here are key mistakes marketers continually make.
• 9/14/1998

  Retail Relations Aid Imperial's New P-O-P

• 9/14/1998

  Distributor Aids Kmart P-O-P Process

• 9/14/1998

  ECR Study Makes P-O-P Suggestions

• 9/14/1998

  Improving The Odds at Hardware Stores

• 9/14/1998

  Demand Chain Puts Consumers In The Driver's Seat