ARTICLES BY THIS AUTHOR

• 8/31/1998

  Capturing a "Growing" Market

  Today's kids have lots of money to spend. Marketers need to learn the ins and outs of marketing to them.
• 8/31/1998

  Hall of Fame Profile: Barbara Daugherty

  An interview with Barbara Daugherty, National Sales Marketing Manager -- Frito-Lay Inc.
• 8/19/1998

  Long Island, New York Printing Company Charged With Rigging Bids On Display Contracts To Lorillard Tobacco Co.

• 7/31/1998

  Brown & Williamson Offers Panoramic Merchandising System

• 7/31/1998

  Coke Unveils Brand Identity Update

• 7/31/1998

  Sara Lee Debuts Looney Tunes Jr. Line

• 7/31/1998

  Titanic P-O-P Setting Sail for Sales

• 7/31/1998

  Move Over Godzilla -- Here Come the Hooper's Hooch Lemons!

  One Taste and You're Hooched, Dude ...
• 7/31/1998

  Thumb Ball Packaging Presents a Whole New Ball Game

• 7/31/1998

  Pentel Displays Allow Shoppers To Try Before They Buy