ARTICLES BY THIS AUTHOR

• 7/31/1998

  Titanic P-O-P Setting Sail for Sales

• 7/31/1998

  Move Over Godzilla -- Here Come the Hooper's Hooch Lemons!

  One Taste and You're Hooched, Dude ...
• 7/31/1998

  Thumb Ball Packaging Presents a Whole New Ball Game

• 7/31/1998

  Pentel Displays Allow Shoppers To Try Before They Buy

• 7/31/1998

  Doskocil Tames PetsMart's Display of Dog Products

• 7/31/1998

  Pepsi Supports Pop Culture Campaign With Massive P-O-P Effort

• 7/31/1998

  CO, HMR and ECR

  An Alphabet Soup of Opportunity in Supermarkets
• 7/31/1998

  Putting P-O-P To The Test

  Jim Litwin thinks that measuring P-O-P effectiveness is not only possible, it's easy with the right tools.
• 7/31/1998

  Hall of Fame Profile: Andy Siditsky

  Interview with Andy Siditsky, Executive Director, Worldwide Creative Services -- Buena Vista Home Entertainment, The Walt Disney Co.
• 6/30/1998

  JBL Rolls Out Interactive Endcaps to Costco Stores