ARTICLES BY THIS AUTHOR

• 9/30/1998

  Reebok Technology Goes Bottoms Up

• 9/30/1998

  Vermont-American Tool Boosts Sales of Private-Label Accessories in Sears

• 9/30/1998

  Charmant Eyes Education with Titanium Display

• 9/30/1998

  Lenticular Spruces Up Its Image

• 9/30/1998

  Boston Beer Launches Oktoberfest Sweepstakes

• 9/14/1998

  Can We Talk?

  Today, more people are getting involved in P-O-P decisions. Who's pivotal, and what happens when retail departments clash?
• 9/14/1998

  Husqvarna Focuses On Ease of Use

• 9/14/1998

  Ace's Discovery Process Pays Off

• 9/14/1998

  Retail Relations Aid Imperial's New P-O-P

• 9/14/1998

  What Not to Do

  What do retailers want? Here are key mistakes marketers continually make.