ARTICLES BY THIS AUTHOR
- 9/30/1998
Pete's Halloween Promo Brews Up Sales
- 9/30/1998
Hall of Fame Profile: Thomas Donovan
- 9/30/1998
Reebok Technology Goes Bottoms Up
- 9/14/1998
Does Your P-O-P Answer These Questions?
- 9/14/1998
Kraft Adds Levels To Category Management
- 9/14/1998
Kodak Simplifies Options For Success
- 9/14/1998
Niche Retailers Fight to be Heard
Smaller retailers want their P-O-P concerns met, too, but their options are limited unless special needs offer a payback.